Tadano provides a range of cranes and lifting equipment, including all-terrain cranes, truck cranes or rough-terrain cranes, as well as a range of related services, including maintenance, financing and repair.
Tadano provides a range of cranes and lifting equipment, including all-terrain cranes, truck cranes or rough-terrain cranes, as well as a range of related services, including maintenance, financing and repair.
In October 2023 Tadano global migrated their country specific websites to a single global site in order to increase management capabilities and SEO performance.
Due to the impact of moving to a centralised site structure, SEO performance and stability was a core concern for the migration, as well as local rankings in each target country. Tadano had previously held top positions across Australia, Europe, North America and LATAM, and relies heavily on organic rankings to continue to drive leads and sales volume.
Bang Digital identified keywords and core pages across the target countries to focus on for the migration. As local rankings and languages were core to the migration, Bang developed the correct technical tagging structure to ensure the correct language pages appeared in the relevant geographies.
Page rank and transferring Tadano's previous domain authority was required to maintain rankings across locations. Bang implemented a robust redirecting strategy in order to capture all previous pages and point them to the new domain, ensuring that no pages on previous domains resulted in 404's impacting both user experience and Google's ability to rank the website.
Both prior to the migration and post migration, Bang conducted technical audits across all website properties to ensure any potential technical issues were identified and fixed prior to the new site going live.
Bang Digital's precision in SEO migration safeguarded Tadano's global rankings through our site restructuring. Their strategic focus on local SEO and technical optimization resulted in sustained dominance across key markets. With their expertise, we seamlessly maintained top positions and witnessed substantial growth in domain authority and keyword rankings post-migration. Bang Digital's partnership was pivotal in achieving our SEO goals and ensuring a seamless transition for our brand.
Tadano provides a range of cranes and lifting equipment, including all-terrain cranes, truck cranes or rough-terrain cranes, as well as a range of related services, including maintenance, financing and repair.
In October 2023 Tadano global migrated their country specific websites to a single global site in order to increase management capabilities and SEO performance.
Due to the impact of moving to a centralised site structure, SEO performance and stability was a core concern for the migration, as well as local rankings in each target country. Tadano had previously held top positions across Australia, Europe, North America and LATAM, and relies heavily on organic rankings to continue to drive leads and sales volume.
Bang Digital identified keywords and core pages across the target countries to focus on for the migration. As local rankings and languages were core to the migration, Bang developed the correct technical tagging structure to ensure the correct language pages appeared in the relevant geographies.
Page rank and transferring Tadano's previous domain authority was required to maintain rankings across locations. Bang implemented a robust redirecting strategy in order to capture all previous pages and point them to the new domain, ensuring that no pages on previous domains resulted in 404's impacting both user experience and Google's ability to rank the website.
Both prior to the migration and post migration, Bang conducted technical audits across all website properties to ensure any potential technical issues were identified and fixed prior to the new site going live.
