The Perth Region Tourism Organisation Inc. (PRTO), trading as Destination Perth, is the Perth region's peak destination marketing organisation responsible for promoting the city and surrounds as a desirable leisure destination.
The Perth Region Tourism Organisation Inc. (PRTO), trading as Destination Perth, is the Perth region's peak destination marketing organisation responsible for promoting the city and surrounds as a desirable leisure destination.
Bang Digital were appointed to work with Destination Perth in 2023 to achieve their business goals across Meta and Google Ads.
Since being appointed, we have provided guidance and support for:
We are currently running a combination of Meta and Google Ads alongside monthly blog development to drive continuous growth.
Since launch, we’ve implemented a Google responsive search campaign targeting popular blog content, including a DSA ad group to send traffic to all content with /blog/ in the URL. This strategy aims to increase traffic to the site and provide the volume of visitors to convert to the newsletter.
We also implemented an alternate strategy between an On-Facebook Lead Generation campaign and a Website Conversion campaign with the lead gen strategy focusing on the promotion of the Holiday Planner.
Throughout the year, we have also launched tactical campaigns promoting local regions that Destination Perth promotes and supports.
This approach allows for a consistent budget month on month whilst maintaining a strong relevance with Destination Perth’s target audience.
Working with Bang Digital has been a game-changer for our organisation. Their "always on" strategy has enhanced our digital presence, and we have seen remarkable results to date. The team is incredibly knowledgeable and proactive, always staying ahead of industry trends and ensuring we are well-informed. They are also easy to work with, consistently demonstrating professionalism and dedication to our success. Not only have they delivered outstanding results, but we have also learned a great deal from their expertise and insights. We couldn't be more pleased with our partnership with Bang Digital and look forward to continued success together.
The Perth Region Tourism Organisation Inc. (PRTO), trading as Destination Perth, is the Perth region's peak destination marketing organisation responsible for promoting the city and surrounds as a desirable leisure destination.
Bang Digital were appointed to work with Destination Perth in 2023 to achieve their business goals across Meta and Google Ads.
Since being appointed, we have provided guidance and support for:
We are currently running a combination of Meta and Google Ads alongside monthly blog development to drive continuous growth.
Since launch, we’ve implemented a Google responsive search campaign targeting popular blog content, including a DSA ad group to send traffic to all content with /blog/ in the URL. This strategy aims to increase traffic to the site and provide the volume of visitors to convert to the newsletter.
We also implemented an alternate strategy between an On-Facebook Lead Generation campaign and a Website Conversion campaign with the lead gen strategy focusing on the promotion of the Holiday Planner.
Throughout the year, we have also launched tactical campaigns promoting local regions that Destination Perth promotes and supports.
This approach allows for a consistent budget month on month whilst maintaining a strong relevance with Destination Perth’s target audience.
