Updates from Google have become quite a well known factor for many business owners who have felt the wrath of Google over the last few years. Recent updates have been especially 'hard hitting' for some companies as they have targeted low quality SEO work and 'spam' SEO, resulting in many good brands gaining a Google Penalty.The latest edition to the Google Update list is one Google has named 'Hummingbird'. This has been very recently introduced and as a result, many SEO's and business owners have scrambled to see how (if at all) it will impact search results.So How Does Hummingbird Work?The Google Hummingbird Update works in a completely different way to Penguin. The Penguin update targeted spam link profiles, where as the Hummingbird update is looking at synonyms, context and ultimately 'what is the user trying to find?'. The main purpose of the update is so that Google can understand the context of the search in much greater depth and return results based on the context.The Google Hummingbird Update now allows Google to deliver the following:- Allow Google to now understand the 'intent' of the search query-