Hey there, digital marketing superstars! As we jingle all the way into the Christmas and New Year festivities, it's the perfect time to sprinkle some holiday magic on your brand. Why? Because this season is a golden opportunity to build and target your audience for search and social campaigns. Let's unwrap how!

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1. Why It's Important: The Festive Frenzy Advantage

The festive season, with its high spirits and heightened consumer activity, is like a treasure trove for marketers. It’s the period when people are not just open to shopping but are actively seeking inspiration. This is where your brand steps in to shine brighter than the rest.

• YouTube & Google Ads Synergy: Platforms like YouTube and Google are bustling with activity during this time. They work in tandem to categorise users based on interests and search trends, priming them for the first few months of next year.
• The Power of Video Ads: YouTube’s broad audience base is especially valuable. With tools like TrueView for Action and Google's custom intent audiences, you can match your ads to a diverse mix of content, ensuring they reach the right eyeballs​​.
• Audience Insights: Google and YouTube provide insights into user behaviour, helping you tailor your message more effectively​​.

2. How It Works: Santa's Workshop of Digital Strategies

Get to work building a solid understanding of the nitty-gritty on how to leverage these platforms.

• Affinity & In-Market Audiences: Google Ads allows you to target Affinity Audiences based on long-standing interests or In-Market Audiences who are actively looking for services you offer​​.
• Custom Audiences: Get specific with Custom Audiences by targeting users based on the keywords they’ve searched for. This includes keywords related to your brand and even your competitors​​.
• Customer Match & Similar Audiences: Use your own data to target users or find individuals similar to your existing customer base​​.

Using Youtube ads across December will prime audiences for the new year, increasing awareness of your products or services to enhance performance following the holiday season.

3. What You Should Do Now: Making the Most of the Merry Season

Time to put on your Santa hat and get to work!

• Create a Cohesive Campaign: Start by creating a compelling video ad and setting up a campaign tailored to your target audience​​.
• Utilise Data Segments: Link your YouTube and Google Ads accounts to create data segments based on user interactions with your YouTube content or website. This allows for personalised ads across platforms​​​​.
• Mix and Match Audiences: Experiment with different audience types to see what works best for your brand. It's like mixing your holiday playlist – a bit of everything makes it merrier​​.
• Measure and Adjust: Use Google's free measurement tools to track the performance of your campaigns and tweak them for better results​​.

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Wrapping It Up

So, as the holiday lights go up, it's time to light up your brand's presence too. The festive season is more than just a time for cheer; it's a strategic period to grow your audience and set the stage for a successful year ahead. Let's make it a December to remember for your brand! 🎄🌟🚀