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From AI-driven ad optimisation to groundbreaking content creation tools, here are the latest AI launches from the tech giants that are redefining the boundaries of digital marketing. Let's dive into the latest developments and what they mean for your business.
This month, Google launched an AI-powered update to its Local Service Ads (LSA) platform – an automated photo selection tool.
Google Ads Liaison, Ginny Marvin, announced that the company will now begin selecting photos from advertisers' LSA profiles to display in their ads.
The AI-driven photo selection aims to enhance ad rankings and boost engagement by choosing the most compelling images for your ads. This move underscores the importance of visual content in digital marketing, particularly for local businesses that rely on LSAs to attract customers.
However, this automation means advertisers must be more vigilant about the images they upload. Google recommends uploading 3-5 high-quality, original photos to ensure the AI has a solid selection to choose from.
For businesses, this tool could mean less time spent on ad management and more consistent ad performance. But it also raises questions about control—how much influence do you have over your brand’s visual representation when AI is in charge?
Meta is also making waves with Llama 3.1, its most advanced AI model to date. Llama 3.1 represents a significant leap forward in open-source AI with the flagship Llama 3.1 405B model offering incredible flexibility and the ability to support advanced use cases such as long-form text summarisation, multilingual conversational agents, and coding assistants.
Llama 3.1 405B's improved reasoning capabilities allows it to even help with your more complex questions, including math and coding. Businesses can think of Llama 3.1 as an assistant for technical support. It's super useful for when you need to create step-by-step instructions on technical explanations, writing code faster and debugging suggestions.
What sets Llama 3.1 apart is its accessibility and the robust support from over 25 partners, including tech giants like AWS, NVIDIA, and Google Cloud. This open-source model is not just a tool—it’s a platform for innovation, enabling developers to create custom agents and explore new AI capabilities.
TikTok’s parent company, ByteDance, is making waves with its new AI text-to-video generation tool, “Jimeng AI.” Currently available in China, this app allows users to create ultra-short videos—most under 5 seconds—based on text prompts. Imagine typing in a few words and immediately having a visually engaging video ready to share.
Although not yet available in Australia, we always like to stay in the know with the latest developments in AI tools as these trends in tech eventually make their way to other platforms. Ask yourself how would your brand benefit best by using these rapidly developing features? While still in its early stages, this type of technology is already paving the way to a revolution in how we think about content creation. From what we've seen, the generated videos and images still have that uncanny hyperreal effect that makes it recognisably AI. However, when used strategically in your marketing concepts, text-to-video opens up new experimental forms of visual storytelling to consider.
Awards aren't everything. But we are pretty proud to be Perth's most awarded Google Premier Partner agency. Over the years we have been recognised by both Telstra and Google in their award categories, which are highly competitive. Here's a few of our PPC advertising accolades we are particularly proud of.
