The numbers just don’t lie. In 2012 in Australia 87% of Smartphone owners said they accessed the Internet from their device at least once a day, a number which is trending upwards. For your business to maintain a professional appearance and remain engaging you’ll require a strong web presence across all platforms.
We have all been to websites on our mobiles that have appeared zoomed out and hard to read. Lets be honest it’s not a good look and it is not good for your brand. By having a standalone mobile site that is lightweight, responsive, simple and interactive it can greatly increase your engagement levels when customers are accessing your site from their mobile device.
Moreover it can increase your leads or transactions. Investing in mobile website development is only going to grow as the power of mobile devices continues to develop and we feel that investing in mobile in 2014 is definitely an effective way to get one up on your competition.
Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns. …
We have officially said farewell to the good, the bad and the ugly that was the year of 2016 and have well and truly taken a step forward into the unknown of 2017. Now that the new year has begun and we have recovered from the festive season, it’s time to start looking at what …
Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this …