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Youtube (video marketing)

Why video marketing? Because video works. It’s effective and efficient – deliver your messages straight to your audience. But it’s not just about watching videos – YouTube allows you to develop hyper targeted advertising along with effective paid and organic search, and powerful content control. YouTube is the place on the Internet to display your video marketing content. There are other excellent mediums that might emerge as major players in video distribution in the coming months, but at the moment it is all about YouTube.

Incorporate YouTube marketing into your digital marketing strategy, and your campaign can deliver not only the views, but more importantly, additional actions. What actions are we talking about? We are talking about brand awareness, engagement with your company, click throughs to your website, newsletter sign-ups, enquiries and eventually conversions.

What’s more, YouTube marketing will have a significant impact on your SEO. Why? Because search engines are getting smarter all the time and are now looking at social signals and brands that invest in rich media content such as video marketing as core ranking factors in their algorithm’s. Bonus!
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From the blog

14 Feb

Demographic targeting for Search is here!

Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns.

03 Feb

What is marketing automation?

Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this