Youtube (video marketing)
Why video marketing? Because video works. It’s effective and efficient – deliver your messages straight to your audience. But it’s not just about watching videos – YouTube allows you to develop hyper targeted advertising along with effective paid and organic search, and powerful content control. YouTube is the place on the Internet to display your video marketing content. There are other excellent mediums that might emerge as major players in video distribution in the coming months, but at the moment it is all about YouTube.
Incorporate YouTube marketing into your digital marketing strategy, and your campaign can deliver not only the views, but more importantly, additional actions. What actions are we talking about? We are talking about brand awareness, engagement with your company, click throughs to your website, newsletter sign-ups, enquiries and eventually conversions.
What’s more, YouTube marketing will have a significant impact on your SEO. Why? Because search engines are getting smarter all the time and are now looking at social signals and brands that invest in rich media content such as video marketing as core ranking factors in their algorithm’s. Bonus!