It may be a “microblog,” but there’s nothing micro about the results you’ll get! Over 3 million messages are posted every day. Are you mentioned in any of them? Instantly deliver public messages out to your audience, whether it is an audience of colleagues or potential customers. Build your brand and specifically target your audience – then let them get to know your brand up close and personal. Whilst twitter marketing can be scary at first, the payoffs for your business can be huge. Quickly inform your target audience, create a strong call to action and build a community of loyal brand followers.
Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns. …
We have officially said farewell to the good, the bad and the ugly that was the year of 2016 and have well and truly taken a step forward into the unknown of 2017. Now that the new year has begun and we have recovered from the festive season, it’s time to start looking at what …
Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this …