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It may be a “microblog,” but there’s nothing micro about the results you’ll get! Over 3 million messages are posted every day. Are you mentioned in any of them? Instantly deliver public messages out to your audience, whether it is an audience of colleagues or potential customers. Build your brand and specifically target your audience – then let them get to know your brand up close and personal. Whilst twitter marketing can be scary at first, the payoffs for your business can be huge. Quickly inform your target audience, create a strong call to action and build a community of loyal brand followers.
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From the blog

14 Feb

Demographic targeting for Search is here!

Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns.

03 Feb

What is marketing automation?

Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this