Pinterest is the third largest social media platform after Facebook and Twitter. And it just keeps growing- the volume of pins that appear every day is astronomical. Much more than just an image sharing social media site, Pinterest presents an opportunity for business to get ahead of the curve and actively connect with their audiences. Establish your expertise and be visually exciting, and your adoring fans will flock to you. Your audience is already there, waiting to engage with you. If you’re looking to drive traffic and sales to your website, then Pinterest is where you should be. Pinterest is all about fostering meaningful engagement and driving results.
Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns. …
We have officially said farewell to the good, the bad and the ugly that was the year of 2016 and have well and truly taken a step forward into the unknown of 2017. Now that the new year has begun and we have recovered from the festive season, it’s time to start looking at what …
Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this …