Want to reach out to other businesses, professionals and employees? LinkedIn is where this happens. An ideal social media platform to increase your online presence, LinkedIn is perfect for building relationships, establishing leadership, generating leads and gaining insights. Not just for B2B marketing, LinkedIn is a fantastic social CRM manager – integrate and stay updated with your contact database’s business activities, and target your marketing efforts accordingly. And what’s more, LinkedIn lets you keep a watchful eye over your competitors- so you’re always ahead of the game.
Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns. …
We have officially said farewell to the good, the bad and the ugly that was the year of 2016 and have well and truly taken a step forward into the unknown of 2017. Now that the new year has begun and we have recovered from the festive season, it’s time to start looking at what …
Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this …