You might not think much of it, but Google+ is powerful. Combining elements of Facebook, Twitter, LinkedIn and Pinterest, Google+ is a veritable gold mine of information just waiting to be harvested. Set up a killer social media marketing strategy, and Google+ represents a plethora of opportunity to better understand your audience and their needs. Use this info to position your company as an authority and increase visibility in search results, and your audience will come to you. Be smart about it, and you’ll soon foster strong and meaningful engagement with your audience.
Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns. …
We have officially said farewell to the good, the bad and the ugly that was the year of 2016 and have well and truly taken a step forward into the unknown of 2017. Now that the new year has begun and we have recovered from the festive season, it’s time to start looking at what …
Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this …