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Facebook. Love it or hate it, it’s pretty massive. Over 55% of the Australian population are Facebook users, spending hours at a time online engaging with their friends and family. Imagine if you can reach these people, talk to them, connect with them, get them to share information about your brand, sell to them. With Facebook marketing you can even reach their friends and the general public, and with Facebook Offers you can present compelling offers to drive sales opportunities straight to your website. Want to drive more likers? Then Facebook Competitions are your thing. It’s all about understanding how this powerful medium works, developing a strategy, and sticking to it.
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From the blog

14 Feb

Demographic targeting for Search is here!

Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns.

03 Feb

What is marketing automation?

Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this