Social media marketing

Everyone’s on it. In fact, Australian’s are spending up to 2 hours a day on social media. The great thing about social media marketing is we know who these people are – how old they are, where they are situated, what brands they like, even if they are married or single. Never before in the history of marketing have we had such targeted access to the public, without an expensive market research exercise.

Just a few short years ago the main social media website was Facebook, however in that time we have seen the social media landscape grow exponentially with the rise of social media giants Twitter and LinkedIn. Both of these website now carry just as much importance as Facebook in the commercial social media arena.

Not only that but we have also seen brand new players enter the mix including Google Plus (Google’s social network), Pinterest and Instagram.

But what does this all mean to your business? And how can you make the most of this captive audience? Best you read on.

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From the blog

31 Oct

Increase your website conversions using heatmap tracking

Not all websites are perfect… Even the most well planned website can have conversion issues, but sometimes it’s hard to put your finger on where your website is going wrong. You could spend hours wasting time and money on rounds of website design and content changes to improve the conversion rate – but without the right

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Creating Content for Digital Platforms: Where to Start

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