Social media marketing

Everyone’s on it. In fact, Australian’s are spending up to 2 hours a day on social media. The great thing about social media marketing is we know who these people are – how old they are, where they are situated, what brands they like, even if they are married or single. Never before in the history of marketing have we had such targeted access to the public, without an expensive market research exercise.

Just a few short years ago the main social media website was Facebook, however in that time we have seen the social media landscape grow exponentially with the rise of social media giants Twitter and LinkedIn. Both of these website now carry just as much importance as Facebook in the commercial social media arena.

Not only that but we have also seen brand new players enter the mix including Google Plus (Google’s social network), Pinterest and Instagram.

But what does this all mean to your business? And how can you make the most of this captive audience? Best you read on.


From the blog

25 Jul

What Makes A Good SEO Keyword List?

When starting an SEO campaign, whether it is long term or short term, you must start with identifying your goals. For SEO these will most likely centre around improving your websites keyword rankings on Google. Often when working with clients we find that they want to go for the very competitive and often broad terms, which while

25 Jul

How to Create a Content Strategy – Part 1: Brand Voice and Audience

“Content is king.” “Content is the future of marketing.” But what does this actually mean? Content marketing is becoming increasingly important as savvy consumers are longer forced to watch, read, or listen to traditional advertising. It’s about providing your prospects with genuinely informative, interesting or entertaining content, instead of the old-school method of forcing sales

15 Jul

Why the right landing pages are crucial to your remarketing campaign’s success

The ‘landing page’ is the page on your website where traffic from your campaign is directed. For remarketing these are people who have previously visited your site and, with the right settings in the right campaign, not converted. Getting the most out of a remarketing click means presenting them with new information to encourage a conversion,