Social media marketing

Everyone’s on it. In fact, Australian’s are spending up to 2 hours a day on social media. The great thing about social media marketing is we know who these people are – how old they are, where they are situated, what brands they like, even if they are married or single. Never before in the history of marketing have we had such targeted access to the public, without an expensive market research exercise.

Just a few short years ago the main social media website was Facebook, however in that time we have seen the social media landscape grow exponentially with the rise of social media giants Twitter and LinkedIn. Both of these website now carry just as much importance as Facebook in the commercial social media arena.

Not only that but we have also seen brand new players enter the mix including Google Plus (Google’s social network), Pinterest and Instagram.

But what does this all mean to your business? And how can you make the most of this captive audience? Best you read on.

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From the blog

14 Feb

Demographic targeting for Search is here!

Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns.

03 Feb

What is marketing automation?

Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this