Social media marketing
Everyone’s on it. In fact, Australian’s are spending up to 2 hours a day on social media. The great thing about social media marketing is we know who these people are – how old they are, where they are situated, what brands they like, even if they are married or single. Never before in the history of marketing have we had such targeted access to the public, without an expensive market research exercise.
Just a few short years ago the main social media website was Facebook, however in that time we have seen the social media landscape grow exponentially with the rise of social media giants Twitter and LinkedIn. Both of these website now carry just as much importance as Facebook in the commercial social media arena.
Not only that but we have also seen brand new players enter the mix including Google Plus (Google’s social network), Pinterest and Instagram.
But what does this all mean to your business? And how can you make the most of this captive audience? Best you read on.
Very few consumers want to look at an advertisement. If you really want to capture the attention of your target market, content creation is the way to go. Content developed for online channels could include anything from a blog post for your website, an infographic to be shared on your social media or a video …
If your business is not currently across the digital space and you need further evidence of digital’s reign over traditional advertising channels, recent data from IAB’s Online Advertising Expenditure Report drives home the argument. For the year ending June 30th 2016, online advertising expenditure reached it’s highest year on year growth to date, growing by …
There was a time when Snapchat was mostly used for sending selfies to your friends that you didn’t want seen by anyone else (hello ‘grumpy face’ filter). Whilst this remains true today, Snapchat now ranks 2nd only to Facebook as the most popular social app and is becoming a highly influential marketing tool for those …