Google display and remarketing
Google’s network of partner sites is large and varied – from construction sites to parenting sites – almost every site has some Google space available for you to target your customers with pinpoint accuracy.
With Google AdWords Display it all starts with a creative idea. Who do you want to target? What are you looking to achieve? How will we measure success? We then look at available space and develop a customised plan for you. This might involve mobile, video advertising, or just straight image placements. We then launch your campaign on a cost per click basis and watch the results flow in.
Someone visits your site from a campaign and doesn’t complete a sale or inquiry? No problem. We can follow them around the Google network and remarket to them (or Google stalk as we like to call it). Increasing brand awareness and likelihood to convert, remarketing is a clever way to stay front of mind with your customers.
Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns. …
We have officially said farewell to the good, the bad and the ugly that was the year of 2016 and have well and truly taken a step forward into the unknown of 2017. Now that the new year has begun and we have recovered from the festive season, it’s time to start looking at what …
Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this …