Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.
We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.
Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically prepare to blow your competition out of the water.
There are continued debates over whether or not link building will help your business rank better, some claim that link building will even lead to you being penalised by google. A simple definition of link building in 2015 is that it is the art of getting other websites to link to your website to improve your …
So we all know that fast websites are a good thing in general for user experience, however they are especially good for mobile users. While mobile technology has come on leaps and bounds the past few years, there are still many devices that are not as quick as some of the latest technology. Good website …
Twitter’s advertising platform is now available in Australia for small and medium businesses. With a growing user base of at least 2.8 million Australian users, Twitter is up among the most popular social platforms in Australia. Twitter is made up of a largely male demographic, with most users living in urban areas and under 50, …