Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.
We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.
Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically prepare to blow your competition out of the water.
Setting up a campaign and leaving it to run without review is not a realistic approach to digital marketing. Constant revision of the strategy and elements being used in a campaign, and making informed decisions is how you get increased results. And what’s the most important result online for a business? A conversion. Take a …
Multi-channel digital marketing campaigns are the new norm. In 2014 38% of marketers used 3 digital channels, with 14% using 5 or more. While it may initially seem a tactic for hedging your bets, multi-channel campaigns are the strongest form of digital strategy to get the best results for your business. A multi-channel campaign presents …
It’s a new month and as we are now in a larger space, we thought we would start kicking with a wellness program to promote a healthy workplace environment. The new program will help us achieve some fitness goals, and of course – have fun at the same time! Studies have shown that employee wellness …