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Email marketing

Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.

We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.

Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically prepare to blow your competition out of the water.
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From the blog

18 Nov

AdWords and online reputation management

There’s no denying the effectiveness of AdWords as part of a company’s marketing battalion. As a strong driver of web traffic and leads, AdWords is a powerful platform across almost every industry. Beyond traffic and leads, AdWords still has a few “pay – per – tricks” up its sleeve. Let’s take a look at how

10 Nov

Facebook giant rolls out Instagram advertising

When Facebook first bought Instagram back in 2012 a lot of people were wondering why Facebook would pay $1 billion for a company with no revenue. Lots of people may not have even realized that Facebook had bought Instagram, as nothing changed at the time. Many believe part of the reason that Facebook bought Instagram

09 Nov

Lead Ads: Facebook’s newest ad tool

Facebook has rolled out an exciting new advertising format called lead ads. Lead ads let people submit a contact form directly on Facebook.  Forms can be created for a huge range of business objectives, from signing up to newsletters, requesting quotes, to booking appointments. Potential customers can submit these forms without ever needing to leave