Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.
We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.
Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically prepare to blow your competition out of the water.
A/B testing isn’t just restricted to websites, email campaigns or AdWords. You can and should start using A/B testing for your social campaigns to take the guesswork out of optimising your ads. A/B testing involves running several variations of your ad at any given time, with each ad having a subtle variation. This strategy can …
Locking in the SEO keyword list is the first and most important step in developing a SEO strategy for any website. A strong keyword list will deliver the greatest ROI to your business by ensuring the right people are being driven to your site. Key features of a tight SEO keyword list Highly relevant, specific terms The most …
This is the second post in a two part series by Business Development Manager Josh Roa on how to increase the return on investment from your next search engine optimisation campaign. Click the following link to read that article first: 10 Rules For Increasing ROI On Your SEO Campaigns – Part 1 Rule #6 – …