Let’s be clear – we’re not talking about chain emails from your Grandma here – we’re talking about powerful, results driven marketing. Social media, SEO and SEM are crucial to an online marketing strategy- but missing out email marketing is a huge missed opportunity.
We’re all familiar with dodgy looking e-newsletters and “BUY NOW!!” spam deals. Those don’t work. What does work is valuable content in exchange for your subscriber’s valuable time. Good content will deepen your relationship with your audience through effective email subject lines that get your email opened and deliver highly measurable results.
Email marketing lets you simultaneously reach a vast audience whilst also speaking one-on-one. This personal approach can be highly powerful if you do it right. Email is all about quality vs. quantity – run blindly into it and your efforts will be wasted. But when used strategically prepare to blow your competition out of the water.
This is the second post in a two part series by Business Development Manager Josh Roa on how to increase the return on investment from your next search engine optimisation campaign. Rule #6 – There will be follow-up Sales can be won and lost on first impressions but more times than not, lost sales …
This is the first post in a two-part series by Business Development Manager Josh Roa on how to get a higher return on investment from your next SEO campaign. It is an all-too-common occurrence for most businesses to get lost in the mire of what many agencies claim to be Search Engine Optimisation. I’ve …
Each month Google rolls out new features to its advertising platform designed to enhance the user’s experience and improve the functionality from the advertiser’s perspective. Here is a recap of the latest AdWords innovations since the beginning of the year: > Structured Snippet Extension Ad extensions are a way of adding further information into the ad …