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Video

Content marketing can take on many forms – however, one of the most engaging of these forms is video content-  it’s eagerly consumed and can effectively convey your message in a short span of time. Video marketing represents the beautiful union of information and entertainment that captivates your audience in a way that text and graphics alone simply cannot. And with advertising mediums such as Facebook, LinkedIn and YouTube now offering the capability to integrate 15 – 30 second videos for a low cost, there’s huge potential. Want to take it even further? Make your videos interactive and drive traffic to your website by letting your audience click through. What’s more, video not only engages your audience, but encourages them to share – and that’s truly powerful.

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From the blog

13 Mar

Qantas Turns Digital to Increase Profit

Those who work in the marketing industry today are very aware of the impact the emergence of digital has made to the marketing tool-kit. Transforming both the communications and marketing industry, the explosion of digital has seen many small and large businesses turning towards online marketing to increase profitability. As online marketing specialists at Bang

28 Feb

If you’re not already – get across Apple Maps for local SEO.

Look it’s no secret, here at Bang Digital we are all things Google. From SEO to AdWords and all things in between, that little G icon pervades a very large proportion of our working day. However, at the end of day we love our clients, and what is valuable to their businesses is valuable to

14 Feb

Demographic targeting for Search is here!

Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns.