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Content marketing can take on many forms – however, one of the most engaging of these forms is video content-  it’s eagerly consumed and can effectively convey your message in a short span of time. Video marketing represents the beautiful union of information and entertainment that captivates your audience in a way that text and graphics alone simply cannot. And with advertising mediums such as Facebook, LinkedIn and YouTube now offering the capability to integrate 15 – 30 second videos for a low cost, there’s huge potential. Want to take it even further? Make your videos interactive and drive traffic to your website by letting your audience click through. What’s more, video not only engages your audience, but encourages them to share – and that’s truly powerful.

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From the blog

14 Feb

Demographic targeting for Search is here!

Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns.

03 Feb

What is marketing automation?

Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this