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Online brand reputation management

Your brand. You work hard at making people aware of it. But did you know there could be conversations being had about you online?  Do you know what people are saying about you? Online brand reputation management is all about keeping an eye on your brand within the online space. A brand can be damaged quite heavily online if it is not managed effectively. Just think how it could impact your brand if negative reviews, or negative press came up alongside your company name? Online brand reputation management includes:

  • Developing risk management plans for major incidents
  • Monitoring social media conversations
  • Monitoring key brand terms and director names online
  • Sharing positive social media conversations, and responding to negative ones
  • Managing negative reviews that appear for your brand in the search engine results
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From the blog

14 Feb

Demographic targeting for Search is here!

Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns.

03 Feb

What is marketing automation?

Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this