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Brand identity

We work extensively on our clients digital strategies and understand the importance of a strong Brand Identity. We understand our clients passion for their business and work with them to create visual and written communication that reflects how they want their consumers to perceive them. We create the brand connection between our clients passion and thier consumers wants and needs.

Online brand reputation management includes:

  • Creation of visual identity including style guide, logo design, corporate colours, typography,
  • Development of guidelines around application of the style guide e.g. email signatures, business cards, corporate documents
  • Target audience identification and persona development
  • Brand messaging and communications strategy
  • Development of visual elements e.g. photography, graphics and video
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From the blog

14 Feb

Demographic targeting for Search is here!

Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns.

03 Feb

What is marketing automation?

Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this