Online Marketing Blog

Demographic targeting for Search is here!

Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns.

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What is marketing automation?

Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this

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Increase your website conversions using heatmap tracking

Not all websites are perfect… Even the most well planned website can have conversion issues, but sometimes it’s hard to put your finger on where your website is going wrong. You could spend hours wasting time and money on rounds of website design and content changes to improve the conversion rate – but without the right

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Creating Content for Digital Platforms: Where to Start

Very few consumers want to look at an advertisement. If you really want to capture the attention of your target market, content creation is the way to go. Content developed for online channels could include anything from a blog post for your website, an infographic to be shared on your social media or a video

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More Reasons to Join the Digital Club

If your business is not currently across the digital space and you need further evidence of digital’s reign over traditional advertising channels, recent data from IAB’s Online Advertising Expenditure Report drives home the argument. For the year ending June 30th 2016, online advertising expenditure reached it’s highest year on year growth to date, growing by

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Is it Time for Your Business to Get on Snapchat?

There was a time when Snapchat was mostly used for sending selfies to your friends that you didn’t want seen by anyone else (hello ‘grumpy face’ filter). Whilst this remains true today, Snapchat now ranks 2nd only to Facebook as the most popular social app and is becoming a highly influential marketing tool for those

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Influencers and Brand Advocates

Four-year-old Pixie Curtis has 110,000 followers on Instagram, and makes up to $500 per product placement. New York-based blogger Danielle Bernstein earns $5000 – $15,000 per post.   The rise of Influencer Marketing has introduced a new way for businesses to reach a niche, highly engaged group on social platforms. The new celebrity endorsement, people

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AdWords Expanded Text Ads

AdWords launched the new, expanded text ads earlier this month; a change that they dub the greatest change since AdWords’ inception in the early 2000s. What exactly does the change entail and what are the expected impacts on the results you see? Bang have the answers! What’s going to happen to my ads!? Your ads won’t

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From the blog

14 Feb

Demographic targeting for Search is here!

Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns.

03 Feb

What is marketing automation?

Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this