As one of the largest authorised Caterpillar dealers in the world, WesTrac provides customers with a wide array of machinery as well as a comprehensive whole-of-life management solution designed to make owning and operating equipment as easy, profitable and safe as possible – from selection and  finance through to maintenance and resale. WesTrac employs over 4,000 staff nationally.

WesTrac has been a client of Bang Digital’s for the past 8 years, and currently engage Bang Digital to provide a number of services including:

  • Overall digital marketing strategy
  • Search engine optimisation
  • Search engine marketing
  • Email marketing
  • Microsite and landing page development

Campaign Results

Search activity contributes to 68% of overall site traffic.

Increased the lead conversion rate by 38%.

Increased leads through the site by 30%

“Cat parts” ranks 1st in Google, above the Cat website.


From the blog

14 Feb

Demographic targeting for Search is here!

Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns.

03 Feb

What is marketing automation?

Marketing automation is the hot new digital marketing buzz word and you may have already experienced it with many businesses using techniques such as automated EDM journeys, whereby an email is triggered by certain actions, sending related content in order to connect with their target market in a more relevant and specific way. But this