As one of the largest authorised Caterpillar dealers in the world, WesTrac provides customers with a wide array of machinery as well as a comprehensive whole-of-life management solution designed to make owning and operating equipment as easy, profitable and safe as possible – from selection and  finance through to maintenance and resale. WesTrac employs over 4,000 staff nationally.

WesTrac has been a client of Bang Digital’s for the past 8 years, and currently engage Bang Digital to provide a number of services including:

  • Overall digital marketing strategy
  • Search engine optimisation
  • Search engine marketing
  • Email marketing
  • Microsite and landing page development

Campaign Results

Search activity contributes to 68% of overall site traffic.

Increased the lead conversion rate by 38%.

Increased leads through the site by 30%

“Cat parts” ranks 1st in Google, above the Cat website.


From the blog

13 Mar

Qantas Turns Digital to Increase Profit

Those who work in the marketing industry today are very aware of the impact the emergence of digital has made to the marketing tool-kit. Transforming both the communications and marketing industry, the explosion of digital has seen many small and large businesses turning towards online marketing to increase profitability. As online marketing specialists at Bang

28 Feb

If you’re not already – get across Apple Maps for local SEO.

Look it’s no secret, here at Bang Digital we are all things Google. From SEO to AdWords and all things in between, that little G icon pervades a very large proportion of our working day. However, at the end of day we love our clients, and what is valuable to their businesses is valuable to

14 Feb

Demographic targeting for Search is here!

Among the multitude of changes to AdWords in 2016 (hello, expanded text ads, RIP right hand desktop ads), Google has launched another great feature before 2017. For years Display advertising has offered demographic targeting and refinement options by age, gender and parental status. Now demographic targeting is available to all accounts through AdWords Search campaigns.