St John Ambulance WA

St John Ambulance has been serving the Western Australian community for over 100 years. St John Ambulance are a community based organisation with their primary role being to teach first aid and to care for the sick and injured.

St John Ambulance’s digital marketing strategy goal is to increase the volume of first aid course enrolments with the ultimate goal of educating the WA community.

St John Ambulance have been a client of Bang Digital for the past 9 years, and currently engage Bang Digital to provide a number of services including:

  • Digital strategy services
  • Search engine optimisation
  • Search engine marketing
  • Social media marketing
  • Email marketing
  • Microsite and landing page development
  • Analytics tracking and advanced reporting services

Campaign Results

Increased overall website traffic by 69%.

Increased online course enrolments by 96%.

Increased online course enrolment conversion rate by 15%.

Achieved 1st rankings in Google for the keywords “first aid training” and “first aid courses”.

St John Ambulance rely on Bang Digital to deliver low-cost, effective online marketing campaigns and the results continuously exceed our expectations. Their service, support and turnaround times are excellent and their knowledgeable staff keep us up to date with the latest marketing tools and best practice in online lead generation.

Noani Pearce-Rasmussen, Marketing Team Leader - St John Ambulance WA


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