One Life

The Western Australian Suicide Prevention Strategy is a call to action. It aims to transform attitudes regarding suicide and suicidal behavior, representing a guide for policies and services to better meet the needs of people at risk.

One Life’s digital marketing objective was to engage with their current pledge partners and grow their pledge partner participants by December 2013. Bang Digital worked with One Life on the following:

  • Video development
  • Landing page development
  • Email marketing campaigns

Campaign Results

Increased pledge partners by 25% in the first 3 months

Grew the campaign reach by 998%

Gained a 39% open rate on targeted email campaigns

Having regularly engaged Bang Digital for a wide range of jobs, within my capacity as General Manager for Centrecare Incorporated to operate the State Government’s Western Australian Suicide Prevention Strategy, ‘One Life’, I can highly recommend Bang Digital to any organisation needing a professional one-stop solutions approach to every task.

Given the sensitive nature of the subject around suicide prevention, Bang Digital provided One Life with enormous skills and knowledge around making best choices of language to use, what electronic, visual and audio content to include in the One Life promotion campaigns and how best to promote awareness to the whole population; within a safe and risk assessed manner.

Every time, Bang Digital delivered excellent results, service, back up and follow up.

Catherine Spini, General Manager - Centrecare Incorporated


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