There was a time when Snapchat was mostly used for sending selfies to your friends that you didn't want seen by anyone else (hello 'grumpy face' filter). Whilst this remains true today, Snapchat now ranks 2nd only to Facebook as the most popular social app and is becoming a highly influential marketing tool for those targeting younger demographics. In fact, 30% of people on Snapchat use it because their parents don't.So is it time that your business was on Snapchat?Is it Relevant to You?As with all digital channels, you shouldn’t create a profile just because everyone else is. If you are going to invest time and energy creating content for a platform it foremost needs to support your business strategy and be relevant to your target audience. Studies show the biggest users of Snapchat are teenagers and young adults, so if this is your key target audience then Snapchat could be really valuable in extending the reach of your marketing messages. If however your business sells cruises for over 60's, these are probably not your people. Snapchat can be used to increase your brand awareness, develop 'like-ability' and improve recall. It's the perfect opportunity for you to speak directly to your customers and give them a 'behind the scenes' look at your business, which results in the perception that you are transparent, approachable and personable. The BenefitsSnapchat can also give your business an opportunity to engage in mutually beneficial two way dialogue with your target audience. You have the chance to learn about your target market and build relationships while communicating directly with them, and your Snapchat followers in turn receive free informative, entertaining and exclusive content. PurposeOnce you have established that Snapchat is a good fit with your business and brand, it's time to work out what objectives you are hoping to achieve. Are you hoping to get product feedback? Reach out to influencers? Create a community? As with any social platform, it's important to have a clear outline of your purpose so that you can measure results against your business goals. Your OptionsThere are several different things you can do on Snapchat depending on the objectives you want to achieve. Some of these include:
How it WorksThe four main Snapchat functions you need to know are lenses, geofilters, Snapchat ‘stories’ and the messaging feature.
TipsRegardless of what your goals are and what functions you decide to use. it's important to remember a few things:
If you are looking to engage young people with your brand Snapchat is a really valuable tool - but only if it's done right. Call Bang Digital today on (08) 9328 7000 to talk to our team about your business digital marketing strategy.