Bing and Yahoo! DealOn July 29, 2009 Microsoft and Yahoo! signed an agreement confirming that Microsoft’s search engine Bing will power Yahoo! search. Online marketing agencies and businesses should analyse how this will affect their search engine optimisation (SEO) campaigns.

Microsoft and Yahoo!, as well as quite a few online marketing agencies, are probably hoping that this “merger” of sorts will put the pressure on Google and begin taking over some of its current market share. Steve Ballmer, Microsoft CEO, is certainly throwing down the gauntlet in his announcement about the deal:

“Microsoft and Yahoo! know there’s so much more that search could be. This agreement gives us the scale and resources to create the future of search.”

As it stands, Google currently owns approximately 79% of the total search engine market share according to global market share statistics. Yahoo! comes in second with 7.16% and Bing is third with 3.17%. These figures are likely to change by the time these search engine changes are implemented but as it stands, combined, Yahoo! and Microsoft make up about 10.33% of the market share.

When it comes to online marketing agencies and businesses running SEO campaigns, perhaps the most important point to understand is that this deal does not mean that Yahoo! search is dead. Microsoft will be acquiring a 10 year license to all of Yahoo!’s core search technologies, which means that we will most likely see some of Yahoo!’s technology being integrated with that of Bing to improve overall performance.

According to Microsoft and Yahoo!’s official announcement, implementation may take up to 24 months, so there is plenty of time for online marketing agencies to prepare for the integration. How each SEO services company prepares for this major shift will depend on their own processes and how much importance they actually place on any search engine other than Google.

Top online marketing agencies will recognise that focusing at least some of their resources on SEO for Bing is now worth the effort because Bing’s overall market share will certainly be increasing once the Bing and Yahoo! search integration is complete. Bing’s Webmaster Tools are worth signing up for as well, although they are still in their early stages and not as advanced as Google’s Webmaster Central.

It is also important to remember that online marketing agencies will need to stay on top of Bing’s search engine algorithm. Now that Bing has acquired Yahoo!’s core search technologies, it could take a while for Microsoft to find the right balance when it comes to integration and improving Bing’s search. This will likely result in a period of time in which no aspect of Bing’s search engine algorithm will be certain or definite. Online marketing agencies will need to learn to keep up with Bing’s fine-tuning of their search technologies to keep their SEO clients’ website at their optimum rankings.


RSS feed for comments on this post.

What the Google Caffeine Update Means for Businesses « Online Marketing Blog

[…] the Yahoo! and Bing deal already causing waves in the search industry, it seems all of the major search engines are rolling […]

Pingback September 10, 2009 @ 10:53 am

Teena D. Lyles

I just want to ask what theme do you use? Is it a premium template? Did you hire someone to create it? I love your design. My blog is

Comment November 7, 2009 @ 9:13 am

Bing Twitter – Real Time Search « Online Marketing Blog

[…] recently told you about the Bing and Yahoo! search engine deal, which means that Yahoo! search will be powered by Bing. Since then, Microsoft has been making […]

Pingback November 18, 2009 @ 3:07 pm

Cathy Vega

i am using both Bing and Google and i think both search engines give relevant search results. i would still prefer Google though, because it gives a little bit more relevant search results than Bing.

Comment December 8, 2009 @ 6:24 pm

Heather May

my default search engine is Yahoo but now i am using BING because it is much better than Yahoo. i heard that Bing search engine would power Yahoo search also.

Comment January 18, 2010 @ 4:48 pm

learning to play guitar online

I think this is one of the most vital info for
me. And i’m glad reading your article. But want to remark on few general things, The web site style is perfect, the articles is really great : D. Good job, cheers

Comment September 23, 2012 @ 12:47 pm


Would you mind if ӏ quοte a seveгal of your poѕtѕ as lοng aѕ I proѵide credit and sοurces back to yоur blog:
I’m going to aslo be certain to give you the appropriate anchor-text hyperlink using your webpage title: What the Bing and Yahoo! Deal Means for Online Marketing Agencies and Their Clients | Online Marketing Perth. Be sure to let me know if this is okay with you. Thanks alot :)

Comment November 11, 2012 @ 11:54 pm

Leave a comment


From the blog

18 Nov

AdWords and online reputation management

There’s no denying the effectiveness of AdWords as part of a company’s marketing battalion. As a strong driver of web traffic and leads, AdWords is a powerful platform across almost every industry. Beyond traffic and leads, AdWords still has a few “pay – per – tricks” up its sleeve. Let’s take a look at how

10 Nov

Facebook giant rolls out Instagram advertising

When Facebook first bought Instagram back in 2012 a lot of people were wondering why Facebook would pay $1 billion for a company with no revenue. Lots of people may not have even realized that Facebook had bought Instagram, as nothing changed at the time. Many believe part of the reason that Facebook bought Instagram

09 Nov

Lead Ads: Facebook’s newest ad tool

Facebook has rolled out an exciting new advertising format called lead ads. Lead ads let people submit a contact form directly on Facebook.  Forms can be created for a huge range of business objectives, from signing up to newsletters, requesting quotes, to booking appointments. Potential customers can submit these forms without ever needing to leave